Last Revised: October 25, 2007
I. The Coca-Cola Company's Collection and Use of Information
A. Personally Identifiable Information
We will collect personally identifiable information about you, such as your name, postal address, telephone and mobile numbers, e-mail address, when you provide it to us while on this Site such as when you create an account, enter a sweepstake, sign up for newsletters, participate in a survey, contact customer service or otherwise interact with this website. Your personally identifiable information may be used by us for all legal purposes, which may include, but are not limited to, responding to your requests, processing your transactions, for administrative purposes such as conducting contests, tracking which parts of the Site are of interest to you, processing prizes. If you choose to opt-in, we may share your personally identifiable information with The Coca-Cola Company's subsidiaries or affiliated entities ("Affiliated Entities") for purposes of sending you information about the programmes of The Coca-Cola Company or its Affiliated Entities and, occasionally, sending you advertising/promotional material from some of their advertising and strategic partners. We may also use your personally identifiable information for internal business purposes, such as optimising Site experiences and analysing and managing our businesses. You may opt-in to receive certain future information or communications (see the Opt-In/Choice section below).
Note Regarding Use of this Site by Children
This Site is not directed at children and we request that children do not provide personally identifiable information through the Site.
B. Demographic Information
We may also collect demographic data, such as your date of birth, gender and postcode. Demographic data may be used to tailor your experience at this Site, such as showing you content including special events and advertising that you might be interested in, and displaying the content according to your postcode.
On occasion, aggregate information that does not identify any particular user may be compiled and shared with subsidiaries and affiliates of The Coca-Cola Company, strategic partners, merchants and advertisers.
C. Passive Collection of Non-Personal Information
This Site often requires the use of encrypted or non-encrypted cookies. Cookies are data that a web server transfers to an individual's computer for recordkeeping purposes. Cookies are an industry standard used by most websites and help facilitate users' ongoing access to and use of a particular website, for example by providing information used to deliver content specific to your interests and for other purposes, such as security and other account administrative functions, and which may track personal identifying information.
The Site may use so-called "pixel tags", "web beacons", "clear GIFs" or similar means (collectively, "Pixel Tags") to compile aggregate statistics about Site usage and response rates. Pixel Tags allow us to count users who have visited certain pages of the Site, to deliver branded services and to help determine the effectiveness of promotional or advertising campaigns. When used in HTML-formatted email messages, Pixel Tags can tell the sender whether and when the email has been opened.
The Coca-Cola Company also collects "referrers" information, IP addresses and various environmental variables.
A "referrer" is information the web browser passes along to our web servers that references the URL from which you came.
The "IP address" is a number used by computers on the network to identify your computer so that data can be transmitted to you.
"Environmental variables" include, among other things, the domain from which you access the Internet, the time you accessed this site, type of web browsers and operating system or platform used, the Internet address of the website you left to visit this Site, the names of the pages you visit while at this Site and the Internet address of the website you then visit.
This information is collected for The Coca-Cola Company's internal use such as to enhance website security, to detect broad demographic trends, to assist The Coca-Cola Company in providing content tailored to your interests and to otherwise enhance your experience on this Site. This information may also be shared with third parties on an aggregate and non-personally identifiable basis.
II. Disclosure of Information to Third Parties
The Coca-Cola Company may share personally identifiable information, including information that you provide on the Site, with third parties as described below. You should also be aware that this means that we may transfer information to any country in the world, including the USA and other countries that do not offer the same level of data protection as the country where you reside.
A. Affiliated Entities
We may share any information, including personally identifiable information that you provide on the Site, with our subsidiaries and affiliates worldwide, for the purposes described in Section I(A). You may access a list of certain Affiliated Entities at: http://www2.coca-cola.com/investors/form_10K_2005.html.
B. Strategic Partners
From time to time we may enter into a special relationship with another company that is not owned by or affiliated with The Coca-Cola Company to provide additional features on this Site. These special relationships may include business partners, sponsors and co-branded sites (referred to here as "co-branded pages"). Any information, including personally identifiable information that you provide on one of these co-branded pages, will be shared with these third party partners. By participating in activities or providing your information on these co-branded pages, you also consent to our providing your personally identifiable information to those third parties. Since these third parties will use your information in accordance with their own privacy practices, you should check their websites for information regarding their privacy policies.
C. Service Providers
We may use third party service providers to help us operate our business and this Site or administer activities on our behalf, such as sending emails, order fulfilment and sweepstake administration. We may share your information with these third parties for those limited purposes. For instance, if you participate in a sweepstake, game or loyalty programme resulting in a prize or award, we will share personally identifiable information about you with our games and merchandise fulfilment and management agencies.
D. Other Disclosures
Personally identifiable information of any individual user may be shared with other companies outside The Coca-Cola Company: (i) as permitted by law, (ii) in the event of a transfer of ownership, assets or a bankruptcy of The Coca-Cola Company, (iii) where we determine that disclosure of specific information is necessary to comply with the request of a law enforcement or regulatory agency or other legal process, or (iv) to protect the interests or safety of The Coca-Cola Company or other visitors to this Site.
E. User Generated Content Functions
F. Sweepstakes, Contests etc.
We may operate sweepstakes, contests, raffles and similar promotions through the Site that may require online registration. We typically ask you for certain personally identifiable information when you enter and, if applicable, win a sweepstake, contest, raffle or similar promotion. We may share this personally identifiable information with third party sponsors of such sweepstakes, contests, raffles and promotions (irrespective of whether it is hosted by us), or otherwise in accordance with the rules applicable to such sweepstakes, contest, raffle or promotion. You should carefully review the rules of each sweepstake, contest, raffle and promotion in which you participate through the Site, as they may contain additional important information about The Coca-Cola Company's or a sponsor's use of your personally identifiable information. Insofar as the terms and conditions of such rules concerning the treatment of your personally identifiable information conflict with this Privacy Statement, the terms and conditions of such rules shall control.
III. LINKS AND THIRD PARTIES' PRIVACY PRACTICES
This Site has security measures in place to help protect against the loss, misuse and alteration of the personally identifiable information under its control. The Coca-Cola Company employs security measures consistent with standard industry practice to help protect against public access to personally identifiable and account activity information collected on and used by The Coca-Cola Company at this Site. For instance, access to our databases with personally identifiable information is logged for security purposes and access is limited to key personnel. Certain specific activities are protected using a secure communications encryption technology called SSL. SSL (stands for Secure Sockets Layer) is a method for hiding information to prevent others from intercepting and reading the data sent between the client (your computer) and the server (this Site). Personally identifiable information and account activity are also protected through the use of user names and passwords. In order to help maintain the security of your information, you should protect the confidentiality of your user name and password.
This Site may provide you with the opportunity to opt-in to receive marketing communications from The Coca-Cola Company. If you do not opt-in, The Coca-Cola Company will not send you its promotional offers. However, regardless of your opt-in preferences, The Coca-Cola Company may still at times need to send program e-mails for administrative reasons. If you opt to receive communications and then change your election, your opt-out preference may not be effective in certain instances where you agreed to receive brand-specific communications.
The Coca-Cola Company also gives you convenient methods for removing your information from our database so as not to receive future communications or to close your account:
You may opt-out on the account profile page;
You may email The Coca-Cola Company Customer Service at: Coca-Cola.Support@na.ko.com
or you may send mail to the following postal address:
The Coca-Cola Company
Website Customer Care
P.O. Box 1734
Atlanta, GA 30301
Please note, changes may not be effective immediately. In each event, you must clearly indicate the information that you wish to have changed or clearly indicate that you wish to have your personally identifiable information removed from our database. We will endeavour to comply with your request as soon as reasonably possible. Note that despite any request for removal of or change to personally identifiable information, we may need to retain certain information for recordkeeping purposes and there may also be residual information that will remain within our databases and other records, which will not be removed or changed. We also reserve the right, from time to time, to re-contact former users of the site for important administrative purposes. Finally, we are not responsible for informing third parties (including without limitation our third party service providers or strategic partners) with whom we have already shared your personally identifiable information of any changes requested pursuant to this section, or for removing information from or causing information to be removed from the databases or records of such entities.
VII. GOVERNING LAW
VIII. CONTACTING THE COCA-COLA COMPANY
The Coca-Cola Company
Website Customer Care
P.O. Box 1734
Atlanta, GA 30301
Telephone # 800-438-2653